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Eligibility Requirements

Ingredient Fit

Quick ingredient check
Before submitting, confirm your product avoids ingredients that conflict with our eligibility standards. See Restricted Ingredients (Pre-Submission Check) below. Products containing certain high-concern additives are unlikely to qualify for recognition.

Full Transparency

Clear, complete disclosure Eligible products include a full ingredient list (INCI, common names, or Supplement Facts where applicable) that is consistent across labels, websites, and submission materials. Transparency supports a fair and accurate review.

Claims & Compliance

Responsible marketing Products must be marketed within appropriate regulatory guidelines. Disease-treatment claims, misleading certification language, or missing required warnings may prevent a product from earning the seal.

Conscious Standards

Thoughtfully made
We prioritize products designed with human and environmental health in mind. Clear formulation choices and honest communication matter more than trend language like “clean,” “green,” or “natural.”

Not sure if your product fits? Review the restricted ingredients list below before entering.

Restricted Ingredients (Pre-Submission Check)

To protect the integrity of the Conscious Choice Awards, products containing certain ingredients may be ineligible for recognition.This list reflects widely recognized human health, safety, and environmental concerns, and follows a structure commonly used across clean and wellness standards (e.g., “restricted lists” / “dirty lists”) to help brands self-screen before entering. Credo+1
It is intended as a pre-submission guide, not a regulatory determination. Products are evaluated holistically, with safety and transparency prioritized.

Tier 1 — Products That Should Not Be Submitted

Products containing the following ingredients or ingredient classes are unlikely to qualify and should not be submitted:
Environmental Persistence / Pollution Concerns
PFAS (“forever chemicals”) European Chemicals Agency+1

Intentionally added microplastics European Chemicals Agency+2EU Trade+2

Antimicrobials & Preservatives of Concern

Triclosan / Triclocarban (notably restricted in OTC consumer antibacterial wash products) Federal Register+2U.S. Food and Drug Administration+2

Formaldehyde and formaldehyde-releasing agents (e.g., DMDM hydantoin, quaternium-15)

Undisclosed Fragrance & Plasticizers

Undisclosed “fragrance” or “parfum”

Phthalates (e.g., DEP, DBP, DEHP)

Tier 2 — Discouraged Ingredients (May Limit Eligibility)

Products containing the following may be reviewed but are less likely to qualify, depending on formulation context and disclosure:

Surfactants Often Flagged in Clean Standards

Sodium Lauryl Sulfate (SLS)

Sodium Laureth Sulfate (SLES)

Preservatives Commonly Restricted in “Clean” Programs

Certain parabens (e.g., propyl-, butyl-, iso-propyl, iso-butyl)

Petroleum-Derived Ingredients

Petrolatum

Paraffins

Mineral oil (unless clearly disclosed and justified)

Important Notes (Keep verbatim)

This list is not exhaustive.

Inclusion does not imply regulatory violation.

Undisclosed, intentionally obscured, or misleading ingredient practices may result in disqualification prior to scoring.

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